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9:00
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Welcome
address and Chairman’s opening remarks
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9:15
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Key
note address:
Developing a Global Healthcare Network
Maria Todd (USA) –
CEO, Mercury Healthcare
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9:45
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Effectively forging strategic relationships – the key driver of
competitive advantage and success for health and medical tourism
Speaker to be announced
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10:15
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Fundamentals of medical tourism in Central
and Eastern Europe
· What is the region's niche
in medical tourism?
· America is not the holy grail
for medical tourism
· How to promote your medical
facility internationally
Rudy Rupak (USA) – President and CEO of Planet Hospital
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10:45
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Refreshments
served in the main exhibition area
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11:15
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Preparing
for Cross Border Healthcare
· Understanding
the motive forces and patient mobility
· The European
advantage and its implications
· Patient – Service Provider Communication;
bridging the void
· Building a successful Intra-Europe Healthcare
Provisioning model
· Making regulation work for us
Zahid Hamid (UK) –
Chief Executive, Euromedical Tours
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11:45
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A Best Practise Guide to Converting
International Patient Inquiries @ 10%
· A best practice methodology for managing patient inquiries
- based on processes from over 150 healthcare providers globally
·
Email
templates and tips for successful email and phone follow up
· Tangible, tactical advice to ensure
you're shortlisted by the patient
· Things NOT to do with patient inquiries!
·
Convert
patient inquiries to booked patients consistently at 10%
Rob Passmore; CEO, AllMedicalTourism.com
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Establishment of the American Eye Centre in Albania
· Challenges and achievements
of the Eye Centre of the American Hospital in Albania
·
The
BYZ Alliance – Turkey
· What is important
for the medical tourist?
· Is cost the main driver for
success?
· Medical Tourism and Cross Border Healthcare
·
What defines the medical tourism facilitator?
Dilek Uzer (Albania) – Director Eye Hospital,
American Hospital in Albania and owner of BYZ Alliance (Turkey)
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Lunch
served in the exhibition area
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Promoting Quality and Patient Safety
via the New Integrated Hospital Accreditation Program
Hospital accreditation should act as a strategic asset hospitals have in promoting quality
and patient safety, not just a mere ‘ticket to trade’. The newly US government-approved DNV NIAHO℠ offers healthcare provider organizations a new alternative
to hospital accreditation that combines the requirements of CMS’s Conditions of Participation (CoP) with the proven
success of the ISO 9001 quality management standard, promote sustainable quality and patient safety improvement. The new accreditation
is recognized by all major payors in the US.
Yehuda Dror (USA) President and CEO, DNV Healthcare Inc
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14:30
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Patient’s rights. If something goes wrong who is responsible – the hospital / clinic /dentist
or the medical tourism company?
Speaker to be announced
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15:00
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Afternoon refreshments served in the exhibition area
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15:30
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Healthcare
accreditation and certification and its importance to the patient and the provider
Steve Green (UK) – Senior Director, Trent Accreditation
Scheme
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16:00
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Health
and Wellness; Business Development Solutions
Increasing return on investment through change
management. Perfecting the Art of Spa Development – breaking boundaries.
In the heart of one of the fastest growing spa markets and fascinating
cities of Eastern Europe we will discover concepts of breaking traditions to create award winning spa development, strategies
for support of medical tourism and spa tourism facilitators, trend watching, planning, partnerships, with a micro and macro
view of the region. This international presenter brings a global view, and this presentation is a fast paced, and exciting
introduction to change management for your spa and wellness related centres while bringing balance and healing to the
client and business profitability. Perfect for spa owners, operators, investors, developers, agents, and facilitators.
OBJECTIVES/AUDIENCE TAKE
AWAYS:
· Reviewing traditional & mixed use facilities/Planning, Development, Opening
·
Avoid common problems
and challenges
· Building strong roots – Pivotal foundational elements for success
·
Strategies for
collaboration of medical tourism/spa tourism facilitators
· Offering aftercare/Centers of recovery
·
Tips of form and function
·
International partnerships
to boost your facility
· Integration of tourism segments for profit
·
Spa & Health Tourism/Urban
& Cultural Tourism/Sports & Fitness Tourism/Medical etc.
· Image Worthy Development/Selling Points/Differentiation
·
Reviewing micro/macro
economic elements
· Your clients requirements
Liz Galloway; Owner and Founder, Lotus Effects
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At leisure or cultural tour of Zagreb or local medical facilities (optional)
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19:00
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19:30
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20:15
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9:00
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Keynote presentation:
Upcoming trends in Medical Tourism
·
How insurance companies
are becoming more and more involved
· What this all means for Central and Eastern Europe and how the region can become
more
involved
Rudy Rupak (USA) - President and CEO of Planet Hospital
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Regulation. The medical tourism industry remains largely unregulated.
What steps are being taken to regulate the medical tourism industry and medical tourism facilitators in particular?
Speaker to be announced
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Insurance concerns for patients travelling overseas
Leila
Wilcox (UK) – Founder of Angelis Insurance
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Patient travel statistics. What is the real truth about the number of patients
travelling? Where are they coming from and where are they going too?
Speaker to be announced
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Real Estate Solutions for Health & Medical Tourism Providers
· Real estate
concepts between healthcare and hospitality
· Economic benchmarks
and evaluation of the single real estate concepts
· Best Practice
Examples from Germany and Austria
· Market potential and appropriateness
of the single models
· Success factors for project developers,
investors, banks
Matthias Buchholz (Austria) - Consultant, Kohl & Partner
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12:00
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Business Automation in Remote Healthcare Provisioning:
A model for managed
healthcare provisioning for the international patient. This model serves the singular objective of bringing together the technology,
processes and all those involved in the provisioning of healthcare, to achieve standards in best practice, which are verifiable
and offer an environment of Trust and Confidence to the potential Medical Tourist. Meant for use by the Service Providers
and Facilitators alike, this application delivers value not only to the patient, but to all stake holders, regulators, payors
and even policy makers.
Zahid Hamid
(UK) – Chief Executive, Euromedical Tours
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Lunch
served in the main exhibition area
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New Trends in the Spa Industry
·
Yesterday – definition of spas through the centuries, old traditions of spa
·
Today – Spa through the world – Asia, USA, Europe and coming now – Africa
·
The future of Spa – Medical Spas and Holistic Spas
Petra Wiedmann (Germany) – Managing Director, PW Consulting International
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How good is your website and your internet marketing?
·
Website design and
ease of navigation
· Search Engine Optimisation
· Use of Sponsorship and Adwords
· How does Google Rank your site
Senior speaker from Google (tbc)
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Afternoon refreshments served
in the exhibition area
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Risk management in Medical Tourism
Speaker
to be announced |
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16:00
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Marketing medical tourism in the current
world financial downturn and what are the prospects for the future? How will this affect
Central and Eastern European countries and what are the opportunities?
David Vequist IV – Founder/Director of the Centre for Medical Tourism Research
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16:30
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Chairman’s closing
remarks
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Keynote presentation
·
Regional and global trends in dental medical tourism
·
Scientific disciplines appliedto thestudy of health tourism
·
Demographic analysis of dental health tourists
·
The characteristics of tourism as an economic activity
Presentation
of the results from the International Dental Symposium survey on Dental Medical Tourism (March 2010)
Medi Ganibegovic, B&H - President, Dental Association of Bosnia and Herzegovina
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Understanding
medical tourism - the structure of the market place
Dr. Göran Urde (Sweden) – Owner and Clinical Director, OSPOL AB and
Worldwide lecturer on dental implants
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Getting
started - Marketing your Dental
practice internationally and meeting patient requirements
Miho Karlić (Croatia) – Manager and Consulting Director, PROREPS d.o.o
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Morning refreshments
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Case study: How a leading dental practice began attracting overseas patients - meeting the problems and challenges
Dr. Pero Šutalo &
Dr. Blaženko Crnojević (Croatia) – Owners and Founders of Private Policlinics
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Considerations for
Developing a Package for your Patients – What does the patient expect?
Dr.
Masoud Memari (Hungary) – Owner, Telki Dental Clinic
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Accreditation for dentists – there
are many accreditation organisations. Who should you look to and what is the process, costs and benefits?
Steve Green – Senior Director,
Trent Accreditation Scheme
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Lunch served in the main
exhibition area
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Insurance for dental medical
tourists – how is it being improved?
Leila Wilcox – Owner and Founder of Angelis Insurance
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Asian countries have been
particularly successful in developing medical tourism. What can we learn from this and how is it possible to compete?
Speaker
to be announced
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Afternoon refreshments served
in the exhibition area
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(Main Conference Room)
Risk management in Medical
Tourism
Speaker to be announced |
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16:00
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Marketing medical tourism in the current world financial downturn and what are the prospects for the future?
How will this affect Central and Eastern European countries and what are the opportunities?
David Vequist
IV – Founder/Director of the Centre for Medical Tourism Research
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16:30
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Chairman’s closing
remarks
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